The Home Depot "More Saving. More Doing." Campaign
Targeting - Homeowners, DIY enthusiasts
Core Theme of the Campaign -
Encouraging DIY projects and home improvement
About the
Campaign -
Home improvement retailer's slogan promoting value
Formula applied by the Campaign to elicit customer action -
Reinforcing The Home Depot's commitment to savings and value
A Look at the Campaign
"The Home Depot" is a well-known home improvement and construction retail company in the United States, and they have used the slogan "More Saving. More Doing." as a part of their brand campaign. This campaign emphasizes the following key points:
1. Cost Savings: "More Saving" suggests that The Home Depot is committed to helping its customers save money. They often promote various deals, discounts, and special offers on home improvement products and services.
2. Empowerment: "More Doing" implies that customers can take on more DIY (Do It Yourself) projects and home improvement tasks with the help of The Home Depot. They provide tools, materials, and guidance to enable customers to tackle projects on their own.
3. Customer-Centric: This campaign conveys the idea that The Home Depot values its customers and wants to provide them with not only cost-effective solutions but also the tools and knowledge to complete their projects successfully.
4. Trustworthiness: By emphasizing savings and empowerment, The Home Depot aims to build trust with customers, suggesting that they can rely on the brand for their home improvement needs.
Overall, "More Saving. More Doing." is a tagline that encapsulates The Home Depot's commitment to delivering value to its customers and encouraging them to take an active role in improving their homes. It has been a prominent and long-running aspect of their branding and marketing efforts.